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Since the energy crisis of the 70s, power distributors have been talking about the importance of saving energy. However, utilities have missed a tremendous opportunity by talking about energy in units instead of dollars. Does the average consumer understand a kWh? Probably not. But, you can be fairly certain that a dollar sign not only gets their attention, but also leaves a powerful impression.
A powerful lesson to utilities interested in efficiency: Never, ever mention kWh again.
There is no other business quite like public power. Whether municipal or cooperative, utility communication presents unique challenges and opportunities.
Our experience in this industry can help you help your consumers. Contact us for more information.